Ducati Brand’s U.S. Motorcycle Dealers Repeat Highest Rank

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Ducati Brand’s U.S. Motorcycle Dealers Repeat Highest Rank

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DUCATI MOTORCYCLE DEALERS REPEAT AS HIGHEST RANKED BY 2015 PIED PIPER PSI®

MONTEREY, CALIFORNIA – May 4, 2015 – Ducati dealerships repeated as the top ranked brand in the newly released 2015 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Motorcycle Industry Benchmarking Study. The study measured dealership treatment of motorcycle shoppers, with rankings by brand determined by the patent-pending Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success.

2015 marked the ninth consecutive year that Ducati and Harley-Davidson dealerships were ranked either first, second or third. Brands showing the greatest overall improvement from 2014 to 2015 were Aprilia, KTM and BMW. Brands with declines from 2014 to 2015 were Can-Am, Indian and Star. All of the five top-ranked brands for 2015 – Ducati, Harley-Davidson, Victory, Triumph and BMW –improved their performance compared to the previous year. In total, thirteen of the seventeen brands improved their performance, resulting in the highest industry average PSI score of the nine years Pied Piper has been benchmarking the U.S. motorcycle industry.

Pied Piper has found that on average, when motorcycle dealerships are ranked by their PSI score, dealerships in the top quarter sell 22% more motorcycles than dealerships in the bottom quarter. “So much about the motorcycle business is difficult for a dealership to control,” said Fran O’Hagan, President and CEO of Pied Piper Management Co., LLC. “Are the products desirable? Is financing available? Is floor traffic slow? In contrast, dealerships can control the sales process used by their sales team, and the results are clearly worth the effort.”


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